My name is RYAN FLETCHER.
I will never lie to you.
This is business. This is marketing. This is advertising.
There is no guarantee of any results. Not even for me. The best direct-response marketers in the world, ask any of them, I know many of them, will all tell you they fail a lot more than they succeed. As a former copy chief for a division of Agora Publishing, a company considered to be the Rolls Royce of direct-response, over a single 18-month period, I sold more than 30 million in product and services. During that time, I wrote 13 long form sales letters. Only six were winners. Two of them were big winners. One did over 15 million in sales. As for the 7 losers, they were real stinkers.
So please, understand, there are no guarantees.
What you will learn though, which is what I learned from time at Agora, the billion-dollar direct-response giant, is how to legitimately mitigate risk by expanding Total Customer Value, to create a greater margin of safety.
Most people go broke in the early phase of advertising, as they test their Offers, because they don't practice strict Risk-mitigation.
More than I want you to win, I want you NOT to lose.
I hate losing.
The skills you learn here CANNOT ever be taken away from you. You will have this knowledge forever.