StoryAthletes Don't Hide Behind Excuses, Rationalizations or Justifications. They transform their lives because they decide... then commit to it. 
The Community and Formula to transform yourself across Mind, Body, Business, Relationships. The Game of IODs, Impact of the Day, has changed everything
Belief is everything. A weak mind, leads to weak beliefs. Weak beliefs, leads to little to no conviction. And without conviction, well? Results don’t come to those with weak conviction.
Love it or hate it? It doesn’t matter, let’s get after it. A strong mind, paired with a strong body, makes us invincible. Body is about ownership and confidence. Not perfect abs.
This is your financial engine. It supports you. Creates opportunity. Whether it's a profession. Startup. Or established business. It all comes down to skill and relationships.
This is about connection. Deep human connection. It only happens when the mask is dropped. And when people authentically, and unapologetically, own their stories.
"Looking back, "Fat Ryan" had become a shitty father. A selfish husband. And because I was so out-of-shape, for so-long, I didn't realize that being lethargic had became my norm, leaving me operate at just 30 to 50% of my peak capacity." 
-Ryan Fletcher, Cofounder of ImpactClub®
"How I Lost 30 Pounds, Reconnected
With my Wife & Kids, Recharged My Mind
& Grew My Business by 300+ Customers    
In just 90 Days..."
Back in May of 2018, when I devised and launched The Game of IODs (Impact of the Day - across Mind, Body, Business, Relationships), I never imagined they would impact people, nor myself, in the way they have. I always knew storytelling was the path to a high-income, because of the reader-writer relationship, and how stories build connection and trust. What I didn't realize though, is how writing forces you to become the person you write about. Once you declare you are going to read 50 book pages per day, or get back in shape, or compete in a 20-pull-up challenge, are commit to dating your wife and kids, what choice to do you have but to follow-through? You have no choice. Because if you back-out, you're a lair, a fake, bullshitter and a fucking fraud. So I did it, and the results came!
You Can't Transform Across ALL 4-Dimensions & Get Our Results, If You Don't Operate by Our Beliefs
Do It Together (Team)
The Spartan Army, of 300 men, defeated the massive Persian Army not because they acted alone as individuals. They defeated them because they operated together, as one. The quest to become your very best self - to grow your business, to strengthen your mind, to reach peak fitness, to strengthen your relationships, does not come without peril. We succeed, because we have each other's back.  
No Excuses (Strength)
I'm too busy. That's too hard. I don't feel good. I'm too tired. It's too cold outside. I'm not a good writer. I deserve a day off. People are going to judge me. I have better things to do. I'll start again tomorrow. Because no one likes the person who makes excuses, the StoryAthlete refuses to make them. If he makes an excuse, he catches himself and owns it. The 2nd time it happens, he realizes he's becoming one of them. 
Commit To The Journey (Progress)
The people who fail in life, business, in fitness, are the people who focus on the outcome. They set big lofty goals, then never achieve them. "I want to be a millionaire." "I want to lose 30 pounds." Then they get discouraged and quit when it doesn't come fast enough. The StoryAthlete says, "The Journey is Long, I want to get 1% better today." Through the Science of 1% daily improvement, and because of how the one-percent compounds, he achieves what others never achieve. 
Don't Be Afraid (Courage)
Going first, is not easy. Being your authentic self, completely removing the mask that most hide behind, is not easy. Declaring your ambition, publicly, is not easy. Writing your thoughts and storytelling, for all to judge, is not easy. Getting started, when you feel you're not any good, is not easy. Telling people that you have a mission and a purpose, when they might scoff or laugh at you, is not easy. This is what defines the StoryAthlete though. He goes first, fear does not stop him.
Story Is Everything (Truth)
Everything you want in life, from growing your business to 6, or 7, or even 8-figure levels, to strengthening your relationships, to reaching peak fitness, to believing it's all possible, comes down to 1) the story you tell yourself, and 2) the story you tell to others. StoryAthletes commit to making themselves into an Elite Storyteller because it's how they get everything they want in life. By telling the right story, to the right person, at the right time. Starting with the story they tell themselves to create their conviction. Without conviction, decisions don't become behaviors. 
Inspire Others (Purpose)
No one is inspired by, or wants to follow, the person who can't craft a message. And who isn't willing to go first. We call that person a dreamer. Not a doer. The doer though, a StoryAthlete, is the person who starts before he feels ready. Often, they're out-of-shape. Often, they're terrible writers. Often, they have poor relationships. Often, they haven't read a full book in years. But then, something inside of them pushes them into the game. They get started. They grow. They improve. They transform. And it's that transformation, before vs. after, that inspires others. 
The Game of IODs (Impact Of The Day)
What is it?
The Game of IODs is like CrossFit® for storytellers. CrossFit has their WOD (Workout of the Day) to transform physical fitness. ImpactClub® has IODs (Impact of the Day) to transform storytelling fitness. Where in doing so, we transform ourselves. Stories are beliefs. Beliefs are behaviors. Behaviors are results. Results inspire others.  
Who is it for?
StoryAthlete is for anyone who wants to level up their Life; across mind, body, business, relationships, through the power of storytelling, to build an audience, to inspire others and be inspired. It is especially powerful for Entrepreneurs, who have slipped on their fitness, neglected relationships, or struggling in business. 
Where does it happen? 
StoryAthlete is an online community that uses FB's Workplace App, not the sub-standard FB groups, to ensure the best member experience. The best part? The community is wherever you are. On your phone, on your tablet, or on your desktop. Together, we are always pushing each other mentally and physically to live the Challenge-Based Life. 
How does it work?
Everyday there is a new IOD, either a primary Mind, Body, Business, or Relationships. No different than CrossFit's WOD, the StoryAthlete, like the CrossFit athlete, just needs to show up. If you participate and do the "Impact of they Day," commit to and travel the 1% Journey, you transform across all 4-dimensions. Inside, you will also find dedicated groups geared toward business discussions, and "open source," for brainstorming and strategic collaboration.
When does it start?
Impact of they Day (IODs) started back in May 2018, and to many people, including me, has proven to be more effective than anything we've ever done. Weight-loss, fitness? Check. Reconnecting with wife and kids? Check. Better sex, stronger business? Check. Some have used IODs to quit smoking, even heal from being near suicidal from depression. So, the answer is, it starts today. There is nothing that leads to transformation, faster, then just getting started. 
Why does it exist?
StoryAthlete exists because nowhere out there is there a Community that focuses on Total Human Optimization. We succeed because we don't seek easy. We choose to live the Challenge-Based Life. We choose to embrace The Science of 1% Daily progress oppose to making outlandish outcome-based goals that simpletons make. Most of all, it exists to discuss and practice high-value concepts across Mind, Body, Business, Relationships.  
"You are the Writer of your Character's story. You are the Character. If your Character fails, it's because you wrote for your Character a shitty script." 
-Ryan Fletcher, Cofounder of ImpactClub®
"Ryan" doesn't get a say…

I haven’t seen 207 lbs on a scale since before Jackson was born. That was 8 years ago. When Mel got pregnant, that’s when I started building my Dad-bod.

After just 19 Beginner Workouts, I’m down nearly 20lbs. But more important, I feel a million times better.

It apparently shows too, as Ryan France sent me an email the other day, after I had provided an update:

“Your email yesterday was one of the few that I've actually felt compelled to print out so that I can revisit it time and again. Good stuff. Thanks for continuing to share the journey. I have to say too, I noticed the weight-loss in your recent videos.

You're looking good - a lot healthier.

I can't think of 'low energy,' without thinking of Jeb. No way you want to be lumped in with that guy."

No, I definitely do not. But looking back, that’s about how I felt...

Like Jeb Bush. Like a turd.

Which gets me to a comment from Jay Lieberman yesterday, a fellow StoryAthlete. He bought that $12 book off Amazon, that I’ve been using as my personal trainer.

“So, should I be scared to open this thing or what?"

I replied, “No, you shouldn’t have any reaction to it. You should be totally unemotional to it.”

You don’t get to like it.

Or dislike it.

Because you don't get a choice. The next workout, is just the next one in-line.

I went onto say, I sometimes ask Mel, "Want to workout with me?" She says, "What's the workout?" I say, don't know. Don’t care. Whatever #19 is... it starts in 10 minutes.

You see -

I decided something (19 workouts ago, divided by 2 per week) 8.5 weeks ago, or roughly two months ago. Which was - Ryan is the Character in the story I am writing.

And Ryan’s life -

Me being the writer, Ryan being the Character - I have full control over him.

Ryan doesn’t get a say.

Whatever is in the script is what the Character, "Ryan," has to do. So, two months ago, I wrote into the script what Ryan is "going to" do.

“Ryan, the character, is going to get off his fat ass… And he is going to move twice per week, in accord to the $12 book that he purchased earlier that week off of Amazon.”

It doesn’t matter if Ryan likes it or not. Because Ryan has no power to make decisions - he is merely the Character in the story that I am writing.

And that story, is Ryan’s Life.

Jay responded back, “Love the approach.” So do I, I said, because it eliminates all the discussion inside of one’s head that works to sabotage them, including sabotaged myself.

Now? - Ryan has no choice.

I’m the writer, not Ryan.

Ryan is just the Character. He gets zero say.

He has to behave in the exact way that I wrote the script. And when he gets tired, it’s written into the script, that he’s to continue to push “as hard as he can, for as long as he can.”

Ryan isn’t allowed to quit.

Ryan had proven for 8 years that he isn’t capable of making the proper decision about his health and fitness. Or prioritizing his personal relationships. So, I stepped in and wrote the script, so he no longer has control.
Once you realize you are the Writer of your own Life Story - how will you choose author it?
(Coming soon)
Only an Optimum you, can build an Optimum business. Connect. Inspire. Create. Is the path to inspiring an audience and hooking that journey to business.
To Assist You in The Journey To Build a PIB, Through the code: Connect, Inspire, Create, ImpactClub® provides the StoryAthlete™ full nutrition and peak training support.  
Rooted in Impact Science
 Proven through real-world application
 Designed for results
Everything "Powered by ImpactClub®" stands for is rooted in Maximum effort, for Minimum time, to achieve Maximum outcome. Through Elevated Philanthropy, IC® has donated more than $1million to charities for their 5-minute story. Average donation is $10K to $15K for one 5-minute story. This is an example of our Philosophy: Max effort, Minimum time, Maximum Outcome. To fuel & power our StoryAthletes, ImpactClub® has applied this belief to energy and fitness.
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